Monday, December 19, 2016

Special events and programming


  • Special events are held once 
  • Programmes are ongoing over a period of time 
    • For more than one day, e.g. summer reading programs between July 1 and August 31 
Why have special events and programming? 

  • Promote library 
  • Raise profile 
  • Create positive public relations with community 
  • Create a potential interest for media coverage of library 
  • Photo opportunities 
  • Video-taping opportunities for future broadcast 
Programming 

  • Types
    • Informational 
    • Cultural
    • Recreational 
  • Purpose 
    • Motivate people to learn 
    • Attract new clientele 
      • People who didn’t think of going to the library for information or day-to-day activities 
  • For different types of libraries
    • Academic 
      •  Instruction—linked to a particular course
      • Orientation 
    • Special 
Special events 

  • Targeted to loyal clientele, new client groups, or both 
    • E.g. ground-breaking ceremony, anniversary 
  • Much planning is required 
    • Committee 

Open house 

  • Publicity
    • Email
    • Advertisements 
  • Logistics 
    • RSVPs?
    • If tour, more than one person needs to be present 
    • Refreshments
      • When
      • Where 
  • Evaluation 
    • Guestbook 
    • Did new clientele join? 
  • Follow-up 
    • Send thanks 
    • Report on what occurred

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