Living in the library world

Library Type: Public Mission Statement: Anytown Public Library strives to meet the information, educational and recreational needs of th...

Why should we plan? To assist us to get from where we are to where we would like to be or should be Why don’t we plan? Planning can ...

Zachret, Martha Jane and Williams, Robert V. Marketing Measures for Information Services. Special Libraries 77 (Spring 1986) pp. 61-70 http...

St. Lifer, Evan, Albanese, Andrew R., Tapping into the zen of marketing. Library Journal . 05/01/2001, Vol. 126, Issue 8 Tapping into t...

Sass, Rivkah K., Marketing the worth of your library. Library Journal , 6/15/2002. Vol. 127, Issue 11. For the cost of a latte a week, you...

MacDonald, Robert H., Computers in Libraries, Sept. 2000, Vol. 20, Issue 8. Footballs and URLs. Marketing Your Library and its Online Pres...

Kendall, Sandra; Massarella, Susan. Prescription for successful marketing. Computers in Libraries ; Sep. 2001, Vol. 21, Issue 8, p. 28, 5p....